Monday, March 5, 2012

E-Commerce India - Window Shopping


Shopping (apart from daily needs like veggies and groceries) typically constitutes of buying clothes, shoes, bags or any lifestyle products (Mobiles, watches, sunglasses or cameras). One would not buy these items on regular basis. Buying them once in a while in physical retail shops - traditionally at malls, shopping centers, commercial streets - provides 'retail therapy'. With lack of many places for outing - especially in tier-3 cities in India - shopping provides a great outing opportunity for entire family.

Will I get various brands of above products in tier-3 cities? Even in tier-1 or tier-2, would I want to venture out in chaotic traffic and reach the destination in irritated mood for shopping? Would it not be a pleasure to browse through various brands at the click-of-a-button, relaxing in living room sofa? http://yebhi.com offers all these products with a wonderful store-front interface online. The selection of items based on different criteria (category, size, color or price) is very intuitive. Navigation is top-menu based with drop-downs on mouse-over. The 'About' section on items we select at the bottom of a page is very thoughtful. The header part has all the useful items - company branding, contact details, cash on delivery, free shipping and 30 days money back guarantee (I wonder how this features is being used / abused in India).

If I belong to old school, would I bet on buying a bag or a shirt without feeling the texture of it? How can I be sure about the size of my trousers or shoes? As it is all about brands, trying it once or twice will probably allow me to settle with a suitable brand and size.

In the internet age, the meaning of 'Window Shopping' is getting altered - using a 'Windows' based computer and browsing through online shops like http://yebhi.com :-)

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